Sheridan Main Street, Inc. serves as a driving force behind the vitality of downtown Sheridan. Through the development of the organization's website and expanded online presence, the community's awareness of SMS initiatives has grown.

THE HEART OF A SMALL TOWN

GROWTH AT A GLANCE

There was no system for measuring social media engagement or tracking performance over time.

CHALLENGES

As Sheridan Main Street, Inc. expanded its projects and work in the community, it needed a stronger digital footprint to showcase its work, communicate opportunities, and keep residents informed about their ongoing efforts to strengthen Sheridan's downtown.

IMPACTFUL SOLUTIONS

Centralized

Information

Storytelling

Expanded Reach

Connection

We built and designed a website that serves as a hub for projects, events, business resources, and volunteer opportunities.

Whether on the website or social media, we share project updates, Main Street business spotlights, and community successes to help residents better understand the organization's mission.

We have worked to revitalize their Facebook presence and launched Instagram to connect with a broader audience and increase the community's awareness of downtown initiatives.

We created consistent communication channels that make it easier for residents, businesses, and other organizations to stay informed and engaged with Sheridan Main Street, Inc's progress downtown.

THE RESULTS

Sheridan Main Street, Inc.'s digital audience has grown substantially as consistent communication and improved online visibility led more residents to discover and follow the work being done to strengthen the heart of our town. This organization's digital reach increased by 228%, engagement experienced a jump from 1.1% on average to a record high of 8.4% in less than one year, and audience growth accelerated as the digital presence expanded.

Great work was already happening. The Good Bones Co. simply made it easier for people to see it.